The influence of health messages framing on unrealistic optimism, behavioral intention and remembering: The role of behavioral inhibition/approach systems

objective (s): Health messages should be able to create behavioral intention and remembering in the context of the health recommendation given in a message, along with the reduction of unrealistic optimism. The purpose of this study was to examine the influence of health messages framing on optimism...

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Bibliographic Details
Main Authors: Zahra Moradpoor, Javad salehi, Tahereh Elahi
Format: Article
Language:fas
Published: Iranian Institute for Health Sciences Research 2018-10-01
Series:Payesh
Subjects:
Online Access:http://payeshjournal.ir/article-1-28-en.html