Exploring the relationships between gamification and motivational needs in technology design

Purpose – Drawing upon the motivational affordance theory, this paper aims to investigate how gamification design and human motivational needs are associated in extant literature. Design/methodology/approach – The authors conducted a literature analysis of 60 journal articles that studied motivation...

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Bibliographic Details
Main Authors: Jian Tang, Ping Zhang
Format: Article
Language:English
Published: Emerald Publishing 2019-03-01
Series:International Journal of Crowd Science
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/IJCS-09-2018-0025/full/pdf?title=exploring-the-relationships-between-gamification-and-motivational-needs-in-technology-design