Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities

The present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuri...

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Bibliographic Details
Main Authors:	Yusmelys Ferrales-Arias, Amílcar Roldán-Ruenes, Ana de-Dios-Martínez
Format:	Article
Language:	Spanish
Published:	Universidad de Oriente 2017-12-01
Series:	Anuario de la Facultad de Ciencias Económicas y Empresariales
Subjects:	responsabilidad social empresarial desempeño responsable estrategia empresarial.
Online Access:	http://revistas.uo.edu.cu/index.php/aeco/article/view/3205

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spelling	doaj-8e622f5421664e02a5c1df940ebfc1f32020-11-24T23:06:02ZspaUniversidad de OrienteAnuario de la Facultad de Ciencias Económicas y Empresariales2218-36392017-12-01901311492505Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilitiesYusmelys Ferrales-Arias0Amílcar Roldán-Ruenes1Ana de-Dios-Martínez2Delegación Territorial Cubanacan de Santiago de CubaUniversidad de OrienteUniversidad de CamagüeyThe present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuring the degree of social responsibility and the level of responsible performance that allows the installation management to properly align the practices of social responsibility with the installation strategy.http://revistas.uo.edu.cu/index.php/aeco/article/view/3205responsabilidad social empresarialdesempeño responsableestrategia empresarial.
collection	DOAJ
language	Spanish
format	Article
sources	DOAJ
author	Yusmelys Ferrales-Arias Amílcar Roldán-Ruenes Ana de-Dios-Martínez
spellingShingle	Yusmelys Ferrales-Arias Amílcar Roldán-Ruenes Ana de-Dios-Martínez Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities Anuario de la Facultad de Ciencias Económicas y Empresariales responsabilidad social empresarial desempeño responsable estrategia empresarial.
author_facet	Yusmelys Ferrales-Arias Amílcar Roldán-Ruenes Ana de-Dios-Martínez
author_sort	Yusmelys Ferrales-Arias
title	Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities
title_short	Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities
title_full	Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities
title_fullStr	Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities
title_full_unstemmed	Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities
title_sort	corporate social responsibility: a proposal for its assessment in cuban hotel facilities
publisher	Universidad de Oriente
series	Anuario de la Facultad de Ciencias Económicas y Empresariales
issn	2218-3639
publishDate	2017-12-01
description	The present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuring the degree of social responsibility and the level of responsible performance that allows the installation management to properly align the practices of social responsibility with the installation strategy.
topic	responsabilidad social empresarial desempeño responsable estrategia empresarial.
url	http://revistas.uo.edu.cu/index.php/aeco/article/view/3205
work_keys_str_mv	AT yusmelysferralesarias corporatesocialresponsibilityaproposalforitsassessmentincubanhotelfacilities AT amilcarroldanruenes corporatesocialresponsibilityaproposalforitsassessmentincubanhotelfacilities AT anadediosmartinez corporatesocialresponsibilityaproposalforitsassessmentincubanhotelfacilities
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Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities

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