Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities
The present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuri...
Main Authors: | Yusmelys Ferrales-Arias, Amílcar Roldán-Ruenes, Ana de-Dios-Martínez |
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Format: | Article |
Language: | Spanish |
Published: |
Universidad de Oriente
2017-12-01
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Series: | Anuario de la Facultad de Ciencias Económicas y Empresariales |
Subjects: | |
Online Access: | http://revistas.uo.edu.cu/index.php/aeco/article/view/3205 |
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