The Role of Intention to Consume in Creating Autobiographical Memory
Children are a unique and also potential market. They are unique because they usually do not spend their own money but they may have high purchasing power back-up. They are potential because from the number of kids and the amount they spend, they are big and promising. Markets for kids consist of th...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2008-09-01
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| Series: | Gadjah Mada International Journal of Business |
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| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5561 |