Quantity Commitment Strategy and Effectiveness Analysis With Disappointment Aversion Strategic Consumers
The impact of strategic consumers' disappointment aversion preference on retailer's inventory decision and profit when the retailer adopts quantity commitment strategy is studied in this paper. By comparing with the situation without quantity commitment, we analyze the effectiveness of thi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8718657/ |