AN EMPIRICAL RESEARCH IN COMMUNICATION MANAGEMENT: THE CASE OF CHILD ADOPTION SERVICES
The empirical study’s purpose was the analysis of marketing communication tools used by nonprofit and public organizations in sustaining the social cause of child adoption, as part of child protection services. The conceptual framework of the study is based on marketing theory of promotional mix and...
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| Format: | Article |
| Language: | fra |
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Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | Management Intercultural |
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| Online Access: |
https://seaopenresearch.eu/Journals/articles/MI_31_37.pdf
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