The illusion of choice: an exploratory study looking at the top 10 food companies in Australia and their brand connections

Abstract Objective: To identify the brands owned by each of the 10 top grossing food companies operating in Australia and visually represent them on an infographic. Methods: Desktop research was conducted to determine Australia's 10 largest food companies based on revenue. Brand ownership for e...

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Bibliographic Details
Main Authors: Abbie‐Clare Vidler, Melissa Stoneham, Melinda Edmunds, Ainslie Sartori
Format: Article
Language:English
Published: Wiley 2018-12-01
Series:Australian and New Zealand Journal of Public Health
Subjects:
Online Access:https://doi.org/10.1111/1753-6405.12828