Electronic hotel customer satisfaction: e-WOM comments of hotels in Pilgrims Rest, Mpumalanga.
In the hotel industry, electronic-Word-Of-Mouth (e-WOM) has a significant effect on customers’ decision making. It helps them to reduce the risk along with buying services as intangible products. The purpose of this study was to measure hotel customer satisfaction using e-WOM comments of hotels. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_11_vol_7__2__2018.pdf |