Music, advertising and transmedia storytelling
The ubiquity of advertising in everyday life and the importance of music demand a critical study on how brands use music for commercial purposes. In a context of convergence and participatory culture, it is necessary to develop new strategies, codes and narratives that brands and artists are creatin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2017-07-01
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| Series: | Revista Mediterránea de Comunicación |
| Subjects: | |
| Online Access: | https://rua.ua.es/dspace/bitstream/10045/67622/8/ReMedCom_08_02_02_eng.pdf |