Marketing communications of the Organizing committee «Kiev City marathon – 2014»

Purpose: to share the experience of the marketing communications’ application in the physical culture and sports sphere and to improve the commercial activities of sports organizations during the planning and holding the mass sporting events. Material and Methods: the basic forms and methods of the...

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Bibliographic Details
Main Authors: Olena Yarmolyuk, Anna Zolotaryova
Format: Article
Language:English
Published: Kharkiv State Academy of Physical Culture 2015-06-01
Series:Слобожанський науково-спортивний вісник
Subjects:
Online Access:http://journals.uran.ua/index.php/1991-0177/article/view/45665