Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the Green Industry
As more individuals use the Internet for business and leisure, the opportunities for firms to promote products and services and to communicate with consumers online increases. The objective of this study was to investigate green industry managerial decisions to engage in online advertising and how m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2019-04-01
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| Series: | HortTechnology |
| Subjects: | |
| Online Access: | https://journals.ashs.org/horttech/view/journals/horttech/29/3/article-p374.xml |