Information and Communication Technologies as a Source of Customer Value in the Context of Balancing the Positions of Younger and Older Consumers
Information and communication technologies (ICT, new technologies) have revolutionized every aspect of consumers’ lives and become an important value creation tool for them. It is commonly believed that this process concerns young and adult persons (younger than 60, 60−) to a much greater extent tha...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-04-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/13/9/4722 |