Branding culture: the missing link between top level managers and general employees in Zimbabwe’s small to medium tourism enterprises.
This study was based on understanding brand culture practices in the operation of Small to Medium Enterprises in the Zimbabwe tourism industry by looking at the separate influence of top level managers and lower level employees. The study applied a QUAL to QUAN sequential mixed methods approach. Qu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_34_vol_8_4__2019_ukzn_zimb.pdf |