RESPONSABILIDADE AMBIENTAL E LEALDADE DE CLIENTES EM BANCO DE VAREJO
Researchers have suggested the validity of introduction of environmental management to marketing strategies. However, no attention has been given to the prediction of consumers loyalty to banking organizations as a result of their banks’ environmental positioning. The objective of this research is t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2014-10-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/responsabilidade_ambiental_e_lealdade_de_clientes_em_banco_de_varejo.pdf |