Determining the Budget of Marketing Communication in Big Advertisers

<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10.0pt; mso-bidi-font-size: 11.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-ansi-language: EN-US;" lang="EN-US">This study aims t...

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Bibliographic Details
Main Authors: Fabiano Palhares Galão, Edson Crescitelli
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2015-09-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2828