Archetyping race, gender and class: advertising in The Bantu World and The World from the 1930s to the 1990s
This article sets out to interrogate the ideological hegemony of the superstructuring narrative voice in advertisements by studying linguistic, structural devices and encoding that are employed, in order to expose its racial, class and gender undertones embedded in the authorial voice. The sample of...
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| Format: | Article |
| Language: | English |
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AOSIS
2006-04-01
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| Series: | The Journal for Transdisciplinary Research in Southern Africa |
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| Online Access: | http://www.td-sa.net/index.php/td/article/view/306 |