Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports
Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human brands. Aaker (1997) developed a brand personality framework consisting out of fiv...
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| Format: | Article |
| Language: | English |
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Kozminski University
2018-12-01
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| Series: | Journal of Management and Business Administration, Central Europe |
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| Online Access: | https://mbace.eu/resources/html/article/details?id=186911 |