A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat
Identifying the Influential Factors in Sustainable Competitive Advantage through a Resource Based View (RBV) is one of the main and most important ways of creating a sustainable competitive position. The purpose of this paper, therefore, is to identify the CSF in gaining sustainable competitive adva...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_29185_4aab485c89c8a2f6e18a4b5359c9b756.pdf |