Brand’s CSR Influence on Consumers’ Prosocial Behavior in Unrelated Domains

Brand’s CSR Influence on Consumers’ Prosocial Behavior in Unrelated Domains

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Bibliographic Details
Main Authors: Angela Negrão, Danielle Mantovani, Lucas Magalhães de Andrade
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2018-02-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Consumers’ Prosocial Behavior
CSR Activity
Consumer-Brand Social Distance.
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3707

Internet

http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3707

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