Consumer-Oriented Sales Promotion of Organic Food in Slovakia and the Czech Republic
Based on the evaluation of partial research results the aim of the presented paper is to find out current state of using consumer-oriented sales promotion tools at the organic food market in Slovakia and the Czech Republic and to suggest recommendations for improvement. We conducted primary quantita...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-12-01
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| Series: | Studia Commercialia Bratislavensia |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/stcb-2018-0014 |