Bauran Pemasaran, Manajemen Hubungan Pelanggan dalam Menciptakan Loyalitas Konsumen

The more advanced development of the business world led to the emergence of an increasingly tight competition, which challenge must be faced by PT Serafim Tours and Travel by conducting strategic steps. Maintaining the viability of the company can be achieved by gaining consumer loyalty. To achieve...

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Bibliographic Details
Main Authors: Dian Tauriana, Andhika Andhika
Format: Article
Language:English
Published: Bina Nusantara University 2010-03-01
Series:Journal the Winners
Subjects:
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/698