Connoisseurship as a Substitute for User Research? The Case of the Swiss Watch Industry
Conventional wisdom holds that new product development is more successfully undertaken when design is user-led. An exception is the luxury goods sector, in which a common presentation of the brand is one where the customer should aspire to the vision of its designers. In such cases, the proprietor i...
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| Format: | Article |
| Language: | English |
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Athabasca University Press
2015-12-01
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| Series: | Journal of Research Practice |
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| Online Access: | http://jrp.icaap.org/index.php/jrp/article/view/515 |