The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali

This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to...

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Bibliographic Details
Main Authors: I Putu Yana Arya Kusuma, I Nyoman Rajin Aryana, I Gusti Agung Mas Krisna Komala Sari
Format: Article
Language:English
Published: Politeknik Negeri Bali 2021-03-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
Online Access:http://ojs.pnb.ac.id/index.php/JASTH/article/view/2085