Opening the Paratext: The Hitchcock Trailer as Assertion of Authorship
As a filmmaker who frequently enjoyed unusual artistic control over his output, Alfred Hitchcock was known for appearing not only in his films but also in their trailers. But while the studios understood that Hitchcock’s appeal was a key part of his films’ selling points, his role in such content wa...
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| Format: | Article |
| Language: | English |
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Open Library of Humanities
2018-12-01
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| Series: | Open Screens |
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| Online Access: | https://openscreensjournal.com/articles/8 |