The Mediation Effect of Trusting Beliefs on The Relationship between Expectation-Confirmation and Satisfaction with The Usage of Online Product Recommendation

<div>Online Product Recommendations (OPRs) are increasingly available to online</div><div>customers as a value-added self-service in evaluating and choosing a product.</div><div>Research has highlighted several advantages that customers can gain from using</div>&l...

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Bibliographic Details
Main Authors: Muhammad Ashraf, Noor Ismawati Jaafar, Ainin Sulaiman
Format: Article
Language:English
Published: Universitas Indonesia 2016-06-01
Series:South East Asian Journal of Management
Subjects:
Online Access:http://journal.ui.ac.id/index.php/tseajm/article/view/7706