The Mediation Effect of Trusting Beliefs on The Relationship between Expectation-Confirmation and Satisfaction with The Usage of Online Product Recommendation
<div>Online Product Recommendations (OPRs) are increasingly available to online</div><div>customers as a value-added self-service in evaluating and choosing a product.</div><div>Research has highlighted several advantages that customers can gain from using</div>&l...
Main Authors: | Muhammad Ashraf, Noor Ismawati Jaafar, Ainin Sulaiman |
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Format: | Article |
Language: | English |
Published: |
Universitas Indonesia
2016-06-01
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Series: | South East Asian Journal of Management |
Subjects: | |
Online Access: | http://journal.ui.ac.id/index.php/tseajm/article/view/7706 |
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