TRAVELLERS ATTITUDE TOWARDS ONLINE PURCHASE OF TRAVEL PRODUCTS: AN EMPIRICAL STUDY OF ONLINE TRAVEL PORTALS
The exponential growth of the online purchases and a cyber war in the digital space among the service providers for grabbing the lion’s share in the online space requires an understanding of the effect of demographic features on the online purchase behaviour of the travellers. Such valuable informa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2018-01-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/275_Datta.pdf |