The Effect of Mental Conflicts on the Domestic Tourists’ Intention to Revisit in Comparison with International Tourists (case study: Tehran)
In the current super competitive environment, tourism marketers should focus on branding and the factors that make up the brand of a tourism destination. Since attention and mental conflicts, choice and intention to visit are the essential elements in the tourism brand's structure, any change i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-10-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_7874_08cb44c1ae9ee455a80938775bfb3d8b.pdf |