"Femvertising": Female empowering strategies in recent Spanish commercials
<p>Advertising is a particularly representative case of Popular Culture. Recently, the terms <em>Femvertising </em>and <em>Ad-her-tising</em> have been coined to refer to female-targeted advertising that exhibits qualities of empowering women, feminism, female activism,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Complutense de Madrid
2017-12-01
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| Series: | Investigaciones Feministas |
| Subjects: | |
| Online Access: | http://revistas.ucm.es/index.php/INFE/article/view/54867 |