The role and importance of the strategic planning in bank marketing
The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program. In this context, the author emphasize the strategic marketing planning process and i...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2010-06-01
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| Series: | Annals of Spiru Haret University Economic Series |
| Subjects: | |
| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/486 |