El turista 2.0 como receptor de la promoción turística: estrategias lingüísticas e importancia de su estudio
The traveller/tourist is the one who increasingly manages her/his trips through the Internet. A new term, that of tourist 2.0, defines this new agent. Therefore, specifi c linguistic and visual mechanisms and strategies have to be applied when constructing these promotional web sites so as to assist...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2012-05-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://www.pasosonline.org/Publicados/10412special/PS0412_14.pdf |