| Summary: | The traveller/tourist is the one who increasingly manages her/his trips through the Internet. A new term, that of tourist 2.0, defines this new agent. Therefore, specifi c linguistic and visual mechanisms and strategies have to be applied when constructing these promotional web sites so as to assist their generic persuasive aim. These linguistic strategies are realized through rhetorical functions such as description, exemplifi cation, suggestion, etc. and of interpersonality, the discursive interactional function that designates the relation between text sender and receiver through specific markers that vary cross-linguistically and modulate persuasion. It is then necessary to identify and analyze these strategies and their cross-linguistic differences in order to incorporate them systematically into touristic promotion web sites.
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