Placebo effect associated to artistic products; the case of poetry
This research finds unambiguous evidence about the existence of the placebo effect in the evaluation of an artistic product, such as a poem. After applying different methods and under disparate test situations, results indicate that the name of the author who signs the poem significantly influence t...
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| Format: | Article |
| Language: | English |
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Universidad del País Vasco (UPV/EHU)
2014-05-01
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| Series: | Management Letters/Cuadernos de Gestión |
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| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2014&v=14&n=1&o=6 |