THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0
Marketing innovation is identified as a search for creative and new solutions to problems and needs. For businesses to become more competitive and improving their performance, they must constantly develop new products as well as strategies. This paper is based on the research of areas of marketing i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2018-06-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | https://www.cjournal.cz/files/290.pdf |