Personal branding through leadership

The main idea of this study is to demonstrate that leadership is increasingly becoming an important and current global phenomenon known as personal branding. Leadership is of utmost importance for each human activity, and even for the entire progress of humanity which has always moved forward thanks...

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Bibliographic Details
Main Authors: Milovanović Svetislav, Baltazarević Borivoje, Milovanović Nina
Format: Article
Language:English
Published: Faculty of Business and Entrepreneurship, Belgrade 2015-01-01
Series:International Review
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2015/2217-97391504075M.pdf