Personal branding through leadership
The main idea of this study is to demonstrate that leadership is increasingly becoming an important and current global phenomenon known as personal branding. Leadership is of utmost importance for each human activity, and even for the entire progress of humanity which has always moved forward thanks...
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Faculty of Business and Entrepreneurship, Belgrade
2015-01-01
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doaj-905b3f23a2a54e1d80294cb4c3af75362021-03-23T14:35:04ZengFaculty of Business and Entrepreneurship, BelgradeInternational Review2217-97392560-33532015-01-0120153-4758110.5937/intrev1504075M2217-97391504075MPersonal branding through leadershipMilovanović Svetislav0Baltazarević Borivoje1Milovanović Nina2Institucija d.o.o. Belgrade, SerbiaFaculty of Culture and Media, Megatrend University, Belgrade, SerbiaFaculty of Culture and Media, Megatrend University, Belgrade, SerbiaThe main idea of this study is to demonstrate that leadership is increasingly becoming an important and current global phenomenon known as personal branding. Leadership is of utmost importance for each human activity, and even for the entire progress of humanity which has always moved forward thanks to people and, naturally, great endeavors of great people. Leadership is what makes the world go round. Although a personal branding investigated in terms of defining, describing various practices and the growing importance of the use of these techniques, there is still a gap in the scientific literature regarding how technology advancement in the business to take advantage of the positioning of the individual in the global market. Therefore, the primary objective of this paper provide new insights into the personal branding that will be useful for the academic community and provide conclusions for its practical application in entrepreneurship.https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2015/2217-97391504075M.pdfleadershiphuman activitypersonal brandingliterature |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Milovanović Svetislav Baltazarević Borivoje Milovanović Nina |
spellingShingle |
Milovanović Svetislav Baltazarević Borivoje Milovanović Nina Personal branding through leadership International Review leadership human activity personal branding literature |
author_facet |
Milovanović Svetislav Baltazarević Borivoje Milovanović Nina |
author_sort |
Milovanović Svetislav |
title |
Personal branding through leadership |
title_short |
Personal branding through leadership |
title_full |
Personal branding through leadership |
title_fullStr |
Personal branding through leadership |
title_full_unstemmed |
Personal branding through leadership |
title_sort |
personal branding through leadership |
publisher |
Faculty of Business and Entrepreneurship, Belgrade |
series |
International Review |
issn |
2217-9739 2560-3353 |
publishDate |
2015-01-01 |
description |
The main idea of this study is to demonstrate that leadership is increasingly becoming an important and current global phenomenon known as personal branding. Leadership is of utmost importance for each human activity, and even for the entire progress of humanity which has always moved forward thanks to people and, naturally, great endeavors of great people. Leadership is what makes the world go round. Although a personal branding investigated in terms of defining, describing various practices and the growing importance of the use of these techniques, there is still a gap in the scientific literature regarding how technology advancement in the business to take advantage of the positioning of the individual in the global market. Therefore, the primary objective of this paper provide new insights into the personal branding that will be useful for the academic community and provide conclusions for its practical application in entrepreneurship. |
topic |
leadership human activity personal branding literature |
url |
https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2015/2217-97391504075M.pdf |
work_keys_str_mv |
AT milovanovicsvetislav personalbrandingthroughleadership AT baltazarevicborivoje personalbrandingthroughleadership AT milovanovicnina personalbrandingthroughleadership |
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1724205890295300096 |