MARKETING RESEARCH IN ADVERTISING
21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best th...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | deu |
Published: |
University of Oradea
2008-05-01
|
Series: | Annals of the University of Oradea: Economic Science |
Subjects: | |
Online Access: | http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/233.pdf |