MARKETING RESEARCH IN ADVERTISING

21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best th...

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Bibliographic Details
Main Authors: Vranceanu Diana, Popescu Ioana Cecilia, cristi.tatu@mk.ase.ro
Format: Article
Language:deu
Published: University of Oradea 2008-05-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/233.pdf