Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

Abstract The current paper investigates consumers’ consumption behavior and preferences for craft beer. More specifically, it uncovers consumers’ consumption habits and perception about craft beer, as well as their preferences for 13 beer attributes drawn from the literature. The analysis was carrie...

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Bibliographic Details
Main Authors: Marco Lerro, Giuseppe Marotta, Concetta Nazzaro
Format: Article
Language:English
Published: SpringerOpen 2020-04-01
Series:Agricultural and Food Economics
Subjects:
Beer
Beer choice and consumption
Italian consumers
BWS
Online Access:http://link.springer.com/article/10.1186/s40100-019-0138-4

Internet

http://link.springer.com/article/10.1186/s40100-019-0138-4

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