The Development of a National Brand: Fundaments in Positioning through Non-traditional Exports

<p>Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better meet their needs, so good branding is very important f...

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Bibliographic Details
Main Author: Pedro Barrientos Felipa
Format: Article
Language:Spanish
Published: Universidad Católica de Colombia 2014-01-01
Series:Revista Finanzas y Política Económica
Subjects:
Online Access:http://editorial.ucatolica.edu.co/ojsucatolica/revistas_ucatolica/index.php/RFYPE/article/view/26