Generic Advertising Optimum Budget for Iran’s Milk Industry
Introduction One of the main targets of planners, decision makers and governments is increasing society health with promotion and production of suitable and healthy food. One of the basic commodities that have important role in satisfaction of required human food is milk. So, some part of government...
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Format: | Article |
Language: | fas |
Published: |
Ferdowsi University of Mashhad
2016-05-01
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Series: | مجله اقتصاد و توسعه کشاورزی |
Subjects: | |
Online Access: | http://jead.um.ac.ir/index.php/jead/article/view/49202 |