Generic Advertising Optimum Budget for Iran’s Milk Industry

Introduction One of the main targets of planners, decision makers and governments is increasing society health with promotion and production of suitable and healthy food. One of the basic commodities that have important role in satisfaction of required human food is milk. So, some part of government...

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Bibliographic Details
Main Author: H. Shahbazi
Format: Article
Language:fas
Published: Ferdowsi University of Mashhad 2016-05-01
Series:مجله اقتصاد و توسعه کشاورزی
Subjects:
Online Access:http://jead.um.ac.ir/index.php/jead/article/view/49202