A Systematic Review and a Synthesis Research on Market Orientation Studies
<p>During the last decades, market orientation has received a great deal of attention from marketing scholars. In recent years, there has been an increased focus on the relationship between market orientation and business performance. This study aims at enhancing the researchers’ knowledge of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2020-08-01
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| Series: | International Journal of Information Science and Management |
| Subjects: | |
| Online Access: | https://ijism.ricest.ac.ir/index.php/ijism/article/view/1809 |