The Medellin Consumer: LOCAL OR GLOBAL? A PSYCHOGRAPHIC APPROACH The Medellin Consumer: LOCAL OR GLOBAL? A PSYCHOGRAPHIC APPROACH
The present process of globalization have led to relevant changes in the supply and demand of all economies and in the standardization tendencies of business. In view of this, aquestion arises: What happens with the regional conglomerates of consumption? Such a question brought us to the consolidati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad EAFIT
2003-06-01
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| Series: | AD-minister |
| Subjects: | |
| Online Access: | http://publicaciones.eafit.edu.co/index.php/administer/article/view/675 |