Student perceptions of customer experience in a higher education environment
Orientation: Higher education institutions (HEIs) are facing many challenges such as intense competition and a decrease in government subsidies. Creating more satisfied undergraduate students with a high level of loyalty can increase retention of students. Research purpose: The main aim of the study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2014-11-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/232 |