Student perceptions of customer experience in a higher education environment
Orientation: Higher education institutions (HEIs) are facing many challenges such as intense competition and a decrease in government subsidies. Creating more satisfied undergraduate students with a high level of loyalty can increase retention of students. Research purpose: The main aim of the study...
Main Authors: | Albertus le Roux, Renier J. van Rensburg |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2014-11-01
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Series: | Acta Commercii |
Subjects: | |
Online Access: | https://actacommercii.co.za/index.php/acta/article/view/232 |
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