Should arts festivals focus on push or pull factors in marketing efforts?
The rapid growth of arts festivals has led to increased competition resulting in festivals competing for visitors' money and leisure time. The aim of this article is to determine the importance of motivational push and/or pull factors of festival goers with regard to two national arts fes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2014-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_53_vol_3_2_2014.pdf
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