Influence of the Quality Perceived of Service of a Higher Education Center on the Loyalty of Students

The aim of this research is to validate the explanatory model of how the quality of service perceived by students of a higher education center influences their loyalty (retaining and attracting new students) through mediating variables: perceived value, expectations, and satisfaction. The methodolog...

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Bibliographic Details
Main Authors: María de la Cruz Del Río-Rama, José Álvarez-García, Nam Kwon Mun, Amador Durán-Sánchez
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-06-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.671407/full