“No more alone!” - Changes in purchase decision process of first-time pregnant
DOI: http://dx.doi.org/10.5007/2175-8077.2012v14n32p107 The lack of academic studies in management that focus on the behavior of women as consumers during the gestation period motivated the preparation of this search. Was established as object of research identifying the main changesin the process...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2012-04-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/14428 |