Marketing Communication of Multinational Retail Chain during Global Pandemic in the Online Environment
Research background: The epidemic that has hit us on a global scale has had a negative impact not only on the work-related, social, and personal lives of each individual or household, but also on the economies of different countries and, last but not least, on decision-making of companies. One of th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/03/shsconf_glob20_01021.pdf |