Product Form Design Model Based on Multiobjective Optimization and Multicriteria Decision-Making
Affective responses concern customers’ affective needs and have received increasing attention in consumer-focused research. To design a product that appeals to consumers, designers should consider multiple affective responses (MARs). Designing products capable of satisfying MARs falls into the categ...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Hindawi Limited
2017-01-01
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Series: | Mathematical Problems in Engineering |
Online Access: | http://dx.doi.org/10.1155/2017/5187521 |